FINANCIAL ACCOUNTING Essay Example | Topics and Well Written Essays - 1250 words

FINANCIAL ACCOUNTING - Essay ExampleMore specifically, the report forget answer the question, What was the adjusted profit for the fiscal year ending 30th September 2010 and which were the actual adjustments do to the accounts to reach at that amount?1. In this case the problem lies in the fact that the financial aid was not aw ar of the new changes where there was a review in 31st March 2010 magnanimous the plant a useful life of 5 years. The depreciation rate that should be reflected in the financial statements and in the comptation of wage for the financial year should be based on the reviewed value. This is when IAS number 16 has been applied. The adjustments are discharge to be shown in the appendix number (1). A journal entry is to be apply to correct this error by the Financial Assistant.2. This was a case by the Assistant where he did not consider the review of the value of the building in 1st October 2009. This is from the original 700,000 to 1,200,000. The review wa s to affect the profits by being included as a profit or gain to the firm or else than opening a revaluation account and reflecting the same in the asset account (in this case the building). IAS 16 is also applicable in this case as it is the most appropriate. Adjustments necessary are shown in cecal appendage (2).3. This is a case where the Investment property was shown under land and buildings. There was no clear sawn-off line as to where it should have been included. Though, IAS 16 still applies in this case no action is going to be made in making a journal entry to rectify. This is since there are incomplete rates nor the depreciation rate applicable. Investment property shown in 30.09.2009 800,000Adjustment since the rate of depreciation is not given nor the useful years as well as how the assistant treated it during the current financial year, no adjustment is to be

Estimating power and privilege Essay Example | Topics and Well Written Essays - 750 words

Estimating power and right - set nigh ExampleWhen I ring about my friend, I find that I utilize the same criteria to relegate him.I think that the reason I do this is because it draws distinctions or highlights the differences between us and provides a simulation for identifying both alikeities and differences. He is a male, I am a female there is a relative majority of implied sociological, as well as biological, differences in that category. My family has lived in America for the last seven generations and his grandfather came to the linked States from Mexico the cultural identity distinctions atomic number 18 numerous, as is our reference grid for perceiving the world around us. I am single and he is married this relationship status implies an enormous number of social factors that define us both in different ways. As for intelligence, we are both pursuing degrees in higher teaching for this specific equation, this is more of a distinction that highlights our similari ties over our differences. Finally, I am here and he is in Los Angeles which means that our daily lives look very different. These identity definitions are important for the purposes of understanding similarities and differences.I think the benefits of privilege, and certainly the call out of power, are often found within these categories. In looking at the abuse side of things, i.e., discrimination based on gender or ethnicity, sexual orientation, etc., I can forecast that any(prenominal) classification system can be abused but I dont see any other way to make the identifications and distinctions that help me perceive the world.b. Relative Power and Privilege. In a similar way as identity classification, my estimation of my own personal situation in terms of privilege follows similar distinction. On the whole, I would rate my personal circumstances as a seven. The criteria I use to give myself this rating are living conditions, race opportunities, and recreational pursuits. I g uess my thinking about my personal privilege status is guided by the things for which I am grateful. That is why I chose the categories above. I feel very privileged to claim a safe and secure place to live, and plenty of fare to eat which makes me more privileged than oft of the worlds population. I am also very grateful for the career opportunities that lay before me, particularly after I finish my education. I know that I have more control over my future as a result of several privileges I love. Finally, I chose recreational pursuits because those things make me happy. One reason my privilege score is so high is that I enjoy doing certain things and, when I engage in those activities, my quality of life and general mood are enhanced. If I were to have no time to play, because I had to spend every waking minute looking for intellectual nourishment or working to stay alive, I would not be the privileged person I am right now.I dont know that I specifically rejected any other cr iteria for establishing my status, as much as I just followed my own internal logic. Certainly, there are many other categories of comparison that could be used to quantify privilege or power but for me, the most important ones are those that directly impact my daily life and happiness. As I noted previously, my sense of privilege foll

Financial Management Coca-Cola Company Research Paper

Financial Management Coca-Cola follow - Research Paper slipCurrent liabilities nates be defined as the liabilities which have to be met during the year or in other words those obligations which have to be met in a year ar termed as original liabilities (Bragg, 2011, p.39). Therefore the real liabilities have to be managed properly by every company. The ongoing liabilities are met by current assets. Current assets are those assets which can be transformed into cash within one year. These are the short term assets which are held by the company to meet its short term obligations. The liquidity horizon of the company is determined by the current assets and the current liabilities. To determine the liquidity position of the Coca-Cola confederation and PepsiCo, the current ratio and the quick ratio has been calculated. Current ratio signifies that the current liabilities of the company are backed by how many current assets. It is calculated by dividing the current assets be the cu rrent liabilities (Investopedia-a, n.d.). The current ratio of Coca-Cola order is 1.12 while the current ratio of PepsiCo is 1.43. This signifies that each dollar of current liability of Cocacola Company is backed by $1.12 of current assets where as each dollar of current liability of PepsiCo is backed by $1.43 of current assets. To rate the capacity of the companies for meeting the day to day expenses the quick ratio has been calculated.... The quick ratio of PepsiCo is 1.19 while that of Coca-Cola Company is 0.93. The PepsiCo had more working capital that is $3815 million than the Coca-Cola Company which has only $582 million in 2009. Therefore it can be said that the liquidity potion of PepsiCo is stronger than that of the Coca-Cola Company. Hence the PepsiCo is in a better position to meet its current liabilities that the Coca-Cola Company. Overall performance The overall performance of the Coca-Cola Company and the PepsiCo has been analyzed by using the fiscal ratios and can vas the income affirmation and the balance aeroplane of both the companies for the year 2009. For judging any company through its financial statements, three types of statements are very important. One is the cash flow statement, second one is the balance sheet and the third one is the balance sheet. Income statement shows the various revenues earned by a company and the relate expenses incurred during a financial year. The net income which is used to assay the profitability of the organization is overly assed in the income statement (Loth, 2010). The balance sheet of the company shows the financial position of that company on a given date. It also reveals the way in which the company is levered (Investopedia-b, 2010). The operating profit of PepsiCo has increased by 15% in 2009 where that of Coca-Cola Company has increased by 124%. The net profit of the former has also increased by 15% where as that of the latter increased by 116%. Investments The profitability position of the company is very important to be assessed by the investor before making any investment in the company. By analyzing the profitability position the investor can judge the financial

To what extent does states can to cooperates from realists perspective Essay

To what extent does states tummy to cooperates from realists perspective - Essay ExampleIn the modern world, a bunch of subjects compete for attention as a result of the proliferation of issues that every supranational relations guess seeks to acknowledge (Jan, 2008, p 473 Brown, 1998, p 26). There are three prominent theories that endeavor to explain outside(a) relations and cooperation. These are the realism opening, constructivism theory and the progressive theory. This discussion seeks to explore the extent in which countries can cooperate from a realists perspective. Cooperation of most states arises in a realist manner where countries unite at the case of adversity. When countries perceive an increasing threat that may interfere with their interests, they collaborate momentarily. For instance, some of the Gulf States joined hand with Saudi Arabia at the looming threat of conflict between Iraq and Iran. As a GCC member state, Saudi Arabia was concerned that some small st ates may collaborate with either Iran or Iraq, both of which are its adversaries. Saudi Arabia reached for the little Gulf States to unite momentary to counter the regional hegemony wars involving Iraq and Iran. Further, cooperation between member states happens when the six states making up the GCC perceive a common interest in the cooperation. Cooperation of the member states happens mostly on economic basis. It is for that sympathy that there exists fluid cooperation on other aspects affecting individual states. Cooperation in a realist world happens when states puzzle great interest in two principal areas security and economics. What is realism? Realism theory of international relations views world politics as being advanced by competing self interests. Proponents of realism theory observe that the tensions and relations between countries is a battle of supremacy in which every country wants to affect and enhance its military security and economic welfare at the expense of o ther nations. Unlike the liberal theory, that views international relations as a win-win situation, realist theory perceives international relations as a zero-sum game. This implies that gains in one nation come at the cost of others (Gismondi, 2008). Conventional realism stemmed from the failure to adjudge peace after world war one. Realist theory is linked with terms such as realpolitik, geopolitics and vestibular sense of spring. Realism theory presents grim view of global relations as being in a unending state of conflict and war. Power, economic and material possessions, capabilities and security motivate and guide state much than humanity and altruism values. Modern realism Modern realism started as a reaction to the sectionalization of the international order of the post world war one in 1930s. The collapse of great power cooperation after the Second World War helped form realism as the dominant approach to the usher in and application of global politics in the United S tates. During the cold war, endeavors to replace realism from its prevailing go down were continuously disillusioned by the unending salience of the soviet-America antagonism. The cold war antagonism, however, ended in early(a) 1990s after the disintegration of the Soviet Union, leaving United States as the key superpower. However, china is appear as a superpower, countering the United States unipolar moment. Basic tenets of realism theo

Geology----Stratigraphy and Sedimentation Article

Geology----Stratigraphy and Sedimentation - Article ExampleTwo pertinent events withstand been intricately discussed. These are namely the episodic events and the continuous events. By definition, the episodic events are used in reference to those that become eminent in a matter of hours or days. It is important to reiterate that their do are distinct and pertinent to this research. On the other hand, Continuous events are differentiated by the fact that they spread over months, years or even decades. Evidently, field mapping and reference chronology were succinctly use in the analysis process. The tree diagram sonority method is a pertinent component in geomorphology. This is unembellished in its multiple applications such as assistance in comprehension ofthe geomorphic processes, the consequent frequency and events. farther to this, the annual precision will also aid in predicting floods and other events in future so as to avert the damages caused by the same. Previous research has revealed that the flood rings in 1826 and 1850. In this regard, it was established that the tree with flood rings were proportionate to the discharge. The primary trees that were subject to the sampling procedure were those determine as are mainly affected by the geomorphic processes. These included trees growing near river banks, trees growing on the edges of gullies and avalanche paths and trees growing right on the sediment plants. In conclusion,the overall relevance of the tree ring method as far geomorphology is concerned includes ascertaining the magnitude and frequency of events, providing an annual precision the tree rings are pertinent as far as predicting continuous and episodic processes as hygienic as delineating the spatial location affected by a process.Howard and Blakey have done a worthy job in relating their observations and interpretations. The data provided is enough for all the facies interpretation. Their interpretation of fluvial channel mobility in no tification with the geometry of sandstone bodies is correct and there

Humor and madness Essay Example | Topics and Well Written Essays - 500 words

Humor and lunacy - Essay ExampleSeriously, what atomic number 18 the odds of someone who faked insanity to escape his punishment suddenly taking on messianic attributes en route to liberating a group of mentally ill patients? In a fictional setting of signifier its viable. This happenstance borders on the fantastic, and it is highly remote that mass could just walk into asylums on the pretext of chicane and heal the insane with the power of laughter.The novel shows us the great divide among humor and madness as a form of symbolism in connoting sanity vis--vis insanity. In the dour, oppressive wards of the asylum people are so rooted in madness that they have completely forgotten how it is to legitimately flavor happiness and appreciate humor. And then comes McMurphy, whose witty, cheery approach enlivens up a ward which hadnt hear true laughter in years. The novel highlights the fact that those embroiled in madness no all-night have the capability to experience real joy. Thus , humor serves as a virtual shield for the protagonist, lest he fall into the same trap that the patients have found themselves in. He utilizes humor so that it would serve as insulation from the madness around him, but in the process he inspires the rest of the occupants of the ward. The relationship between humor and madness go hand in hand as the story unfolds, with humor stand as a unique symbol for free-thinking, fully functional human beings and the absence thereof display a descent into the recesses of madness. Once Mcmurphy has gradually empowered the patients with his own brand of rebellious humor, the reader would impart a distinct notion that the patients had actually improved and that they were slowly entering the realm of reason again. This was intelligibly manifested in the scene where Harding, Scanlon, Sefelt and Doctor Spivey all could truly laugh at the end of their bending-the-rules fishing expedition.It is instead obvious that a reasonable understanding of th e

Appeal Letter Personal Statement Example | Topics and Well Written Essays - 750 words - 1

Appeal Letter - Personal Statement ExampleSomehow and someway, the prospects of me having an stark(a) occupational group in this discipline are fading with passage of time.Throughout my academician life, my track eternalise has been excellent and I hand over been often been praised for my intellectualism and intelligence. Although I am an International student and English was never my native Language but still I performed well in my English subjects and got As in English as well as Mathematics. My academic record, right from Kindergarten till High school, has been phenomenal. not only from the academic point of view but my performance in various extra=curricular activities have been good. I have won several debates and essay competitions and have always been an integral let out of my school basketball team.I have all the technical attributes to succeed at the Urban Studies chopine at UCB. I was a top performer in my bachelors program at my previous biotic community college and was often praised by my peers and my teachers for my consistently good academic performance. As a student having an exceptional academic track record, I can certainly perform with the utmost consistency if I am transferred to the urban studies program of the University. A degree in urban studies will highly beneficial because it is able to link various approaches related to an academic world which have various attributes of a real-world experience related to a city or a region.I do have broad vision regarding urbanization and I feel the pain which people living in impoverished areas of some of the biggest cities in the world have to face. I can make innovative and creative strategies for people of developed as well as under developed regions of the world with regard to urbanization. My strong social and communal skills will certainly dish up me in this regard as it can make a massive difference in my career in the

Macroeconomics Term Paper Example | Topics and Well Written Essays - 1750 words - 1

Macro economics - Term Paper ExampleThis has resulted in a reduce in production, and hence, the worlds Gross Domestic Product (GDP). Other problems such as the dash of the housing market havent helped much, and have made the task of lawmakers even more toilsome and thought provoking. All of these problems, along with numerous others have been a result of increasing prices of products, services, and in short, the live of living. This cast up in prices of these countless things is known in economic terminology as inflation.Hyper puffiness Hyper inflation causes severe changes and imbalances in demand and supply. This type of inflation is short-lived because the government intervenes to help bullion perform its operations. For instance, Russia experienced hyper inflation when it was broken down. During this type of inflation, income levels batchnot keep up with the cost of living and the buy power freefalls. This leads to economic recession.Moderate or creeping inflation In this type of inflation, prices rise moderately. The upward trend in prices is gradual and averages between two to five percent. This type of inflation is good for the preservation, as it is considered a sign of demand in the economy. Creeping inflation gives several inter linked benefits to an economy because firms will produce more in response to higher demand, employment would increase and the workers would earn more. Thereby, the increase in the cost of living would be proportional to the increase in income level. However, creeping inflation can turn into hyper inflation, if the price level increase crosses double figures.Strato Inflation Inflation rate of this type ranges from 10% to several hundred percent. It is difficult to anticipate and is usually experienced by developing economies due to their economic weakness.Disinflation Slowing down of the rate of inflation is called disinflation. For example, if the rate of inflation in USA in 2006 was 5% and in 2005 was 7%. Prices inc reased in both the

Master of Human Science (Political Science) Specialised in Essay

Master of Human Science (Political Science) Specialised in International Relations, - act Examplend conflict, which has been related to Muslim terrorists that atomic number 18 spreading violence in a go of provinces of Thailand, such as Malay Pattani region, etc. Although the region has confronted a number of violent activities for decades however, the year 2004 witnessed the highest heyday in such violence. In the year 2005, emergency powers were used by the Prime Minister of Thailand to stamp down the insurgency in the country. Subsequently, the combat became operational in the year 2006, as extraordinary powers were given to the ground forces by the Prime Minister. Until now, the real identity of terrorists behind such violence is still a mystery, and this plain will try to analyze different aspects of this conflict.There has been great governmental conflict going on between the Muslims and the government in southern Thailand due to the false belief that Muslims are involve d in terrorism, which has thought Muslims at risk related security issues of the country, and thought to be the center of organized crime, as well as, the drug industry. The roots of conflict between the Malay-Muslim population is due to the perceived discrimination that understructure be traced back to times when the modern Thai state was being established by the Chakkri dynasty. This is cognise to have taken place in the early part of the18th century it was also done in an attempt to take over the control of Patani. There after the conflict has been there due to the side by side(p) main ingredients, which have been woven togetherMethodology refers to the overall approach to the research process, from the theoretical underpinning to the appeal and digest of the data. Research methodology refers to a set of tools and techniques used in carrying out the research. There are different types of research, such as, descriptive vs. analytical, applied vs. fundamental, quantitative vs. qualitative and conceptual vs. empirical.Qualitative research involves analysis of data such as words (from scriptures),

Marketing Information Of Slip Safe Australia Essay

Marketing Information Of Slip Safe Australia - leaven ExampleThe harvest-tide is available in different colors such as and dark gray. The musical accompaniment materials of the product include color bound stainless steel and zinc aluminum (Slip Safe Australia, 2015a). CustomersThe organisation mainly deals with other business locations. The major consumers of the product argon the tile shops, health care locations, one-time(a) age care locations, shopping malls, residential apartments and hotels and restaurants such as Blue Nursing Service, Tweed Heads & Kingscliffe, bum Flynn Hospital, and Grand Mercure Hotel. The product is highly considered by various local councils. A number of schools, clubs, pubs and swimming puss locations also prefer to utilize the Safety Plates and Step Edges product of the arrangement (Slip Safe Australia, 2015b). CompetitorsThe market of Australia possesses a number of slip prevention service organizations that have increased the competition for th e Safety Plates and Step Edges product line of the organization. The competitors within the market include Anti Slip, General Staircase and Stair Care. There are few stair designing companies which are also providing stair nosing facility such as OzStairs. The terms competition is very high within the industry as most of the leading players are providing militant prices. In this scenario, Safety Plates and Step Edges of Slip Safe can be considered to be higher priced which restricts the organization to achieve a competitive position (Riazi, et al., 2012).

Theories of literacy Essay Example | Topics and Well Written Essays - 4000 words

Theories of literacy - Essay ExampleIn addition, literacy is seen as the magnate to read or write words. Literacy can also mean the ability to comprehend the diametric forms of correspondences. There are different forms of communication. The forms include body language, sign language, and video, plastic films, listening, and speaking. In our modern world, literacy means the ability to read complex math or number systems (adding, subtracting multiplying, etc.) and complex words. Literacy levels vary from one community to another. Literacy in one artless or community may be different from the literacy in another country or community. For example, an American resident would not understand (illiterate) the Japanese immigrants Japanese language. Peter Molnar (1997) states Piaget discussed how 60 day old child, Laurent, was able to shake a hanging sound and attached with a train to the childs arm. Peter Molnar (1997) insists Smiling and cooing, Laurent repeated these movements severa l times and with shorter and shorter intervals Laurent naturally shook the balls by chance and looked at them at once (the rattle inside them made a noise (p.109). When the rattles shaking was frequently repeated Laurent arched his body, waved both his legs as well as his fortification short. He showed in increase in pleasure and continued to retain the interesting result. In addition, total heat Sussman (1989) mentions It is now possible to complete the semiological definition of fiction in a bourgeois society myth is depoliticized speech. One must understand politics as describing human relations in their real, social structure, in their power of making the world (p. 3.) The quote clearly shows that there are many facets of political life. apiece individual or learner has a different critical view of the administration. Some approve of the governments political decisions. Other political decisions generally affect all the members of society. The average person or organization seeks government support Literacy is an activity that continues during the life of the individual. The literacy process begins with the ability to read words, numbers, figures, pictures, graphs, and other information. To get the reading aspect of sentences, the individual must first learn how to read and understand each letter, number, figure, picture and the like. The literacy process ends with the words enter the head of the information receiver. Marc Miyashiro (1996) opines communication plays a vital part in the improvement of the organization. Communication within an organization is geared towards achieving established goals and objectives (p. 45). In addition, reading development includes a wide

Gucci examine how brand theories or models apply in practice to the Essay

Gucci examine how brand theories or models apply in physical exertion to the organisation assess how they use differentiated or undifferentiated marketing strategies f - Essay warningThe main marketing strategy of Gucci is designed to maintain a high profile and consistent visibleness. This involves constant marketing of its products and image, which keeps the company constantly discernible to customers and the room world. To achieve this, Gucci has started increasing communications expending in the last 3 years, and is planning on continuing the increase of its marketing budget.Guccis products and marketing methods argon not tailored according to national needs or customs. It aims at reaching the growing world-wide market segment of the rich and newly rich, among which pigeonholings a homogenization of taste for luxury products has been detected. Thisgroup is a true example of the emergent phenomena of the global marketplace, where needs and perceived benefits be common from the the States to Europe to Japan. This global market segments price elasticity is low, meaning that they are not affected by changes in prices. They see price as an irrelevant factor, and shop for luxurious, high quality brand names. I once read a report that quoted the CEO of a luxury goods company, as he say that it is simpler to increase prices of luxury goods than to lower them, as this is what consumers expect.Since Gucci has several competitor firms on a glo... Since Gucci has several rival firms on a global scale, it coordinates its marketing activities with careful timing and placement to achieve maximal keenness of its core message the luxurious and fashionable image of all Gucci products. Gucci advertises in national and international fashion, modus vivendi and art magazines. Advertisements are timed to appear at the start of buying seasons, where customers will be expression for fashion items to purchase for the coming season. This is effective use of advertising, since the ads appear at times of the year when customers are open to receive such messages. Direct MarketingGucci publishes product catalogues and makes them available to existing and potential customers. These catalogues should be sent out via mail to the companies customers, and be reachable by potential customers at e.g. prestigious haircloth saloons, etc. Direct mail should also be sent to the wealthier people in each of the countries where Gucci pursues business activities, thereby making it convenient for the potential customers to familiarize themselves with Gucci products and even order through the order sheets provided in the catalogues. Gucci has set up PR offices in the fashion capitals of the world. Their job it to make local and international fashion press deal with Gucci as much as possible. (Silverstein, 2005, 155-63) Holding four seasonal fashion shows yearly, where the newest Gucci models are unveiled, also backs this. These shows are also good opportunities to ap pear in fashion press and other magazines. doubleTom Ford, the creative director of Gucci has been molding the companys image at his will. Gucci sells an attitude, as does all fashion today. modal value is all about beauty, desire and sex and this is why Guccis image is so

Esl423 8 practium experience Essay Example | Topics and Well Written Essays - 750 words

Esl423 8 practium palpate - Essay ExampleThey used the Wilson Fundations book for Word Work. Its an excellent book as in that location is a suggested weekly plan provided for the study material. This certainly helps the teacher pace the class. For Reading, there was a newfound story everyday. I believe this practice of reading everyday would help them achieve that objective. Their objective was to find out concepts of print by distinguishing letters from words and recognizing that the latter are separated by spaces. My concern is the expertness of the read back exercise. Done as a group, it is difficult to check if a particular bookman was actually reading or just mimicking the others. I also encourage both viva voce and motionless reading like Mrs. Beach. The Free Reading for 15 minutes was satisfactory, too. It allowed the students to test their reading skills on their own. integrity of the SIOP components encourages hands-on materials or manipulatives for student practice. (Haynes, 2004) Writing was the last part of the class. To me, it served to assess the students reading as easily as develop their authorship skills. However, maybe the exercise should not be limited to journal writing only as they are still very young. They could also write condensed letters. Or, make short stories by writing simple sentences for a sequence of pictures. The SIOP component of Practice and Application was evident in this class because the language skills were integrated in the activities such as reading back, journal writing, discussion & oral reading. There were other SIOP components in play, too, like preparation and lesson

Legal Research on the Preclusion by the Federal Law of the United Article

Legal Research on the Preclusion by the Federal Law of the join States of Formation of Legal Systems affecting Individuals - Article ExampleWhile mostly all the laws are infix with the inherent responsibility of the protection of the rights of the individuals who are the citizens of the countries c erstrned, they are frame in such a focal point that they take as their matter of concern only a group of individuals.This in addition gives rise to thoughts close to the role of the states in providing the levelheaded frame work. Even from the ancient times of civilization, the role of the state has eternally been primary when designing and applying a specific healthy framework and there had been no instances where the law makers had framed ratified provisions that apply only to specific persons or the individuals involved.But it cannot be denied that the subsequent interpretations of the legal provisions had made various legal provisions favorable or unfavorable to individuals de pending on the share of the individual looks. But those situations could only be attributed to the lacunae in the legislations or the clever and efficient interpretations of the provisions entrust forth by the lawyers and the opinions of the judges formed on the basis of such interpretations and arguments.But still the terra firma had witnessed intensive debates over the intervention of the state in the formulation of the legal framework that affected individuals voluntarily or involuntarily. A classic example of such an instance can be cited in the case of Schiavo1 in which all the academics, scholars, journalists, columnists and whoever can write or say something irrespective of their depth of knowledge vehemently debated the changes made by the Federal Laws only to affect the life of an individual in Schiavo.With this background I intend to present this paper on the ability of a country like United States to look at the Bills of Attainder or the legal framework made to contr ol the acts or deeds, commissions or omissions of an individual. I also present though a series of questioned materials, whether the Country was effective in doing so. I intend unless to present to the readers a comprehensive theory on the same issue, as being handled in separate developed nations like United Kingdom and Japan. The paper also makes known to the reader the impact of the legal framework on the lives of the individuals in a country like Russia where the State till recently had back communist views that concern more about the individuals and the community more. Though many similarities can be prime between the legislative frameworks of United States and the United Kingdom, I chose these two countries for comparison to show the differences in the approaches of the countries legal systems in the protection of the individual citizens. In a similar way I presumed that the legislations in Russia once being a communist country should deal differently with the issue of the laws affecting individuals and hence the research on Russian legal

Entrepreneurial Business Innovation Essay Example | Topics and Well Written Essays - 2250 words

Entrepreneurial Business instauration - Essay ExampleThe ultimate indicator of the honor of a firm, the market price or the line of business price, is being affected much less by the earnings or the asset base of the lodge. Rather, value creation in todays gild is being increasingly represented by intangible factors like innovation, humankind capital, ideas, brands, corporate affable responsibility initiatives, customer relations, technology, management capabilities and others (Creating Value, n.d.).To provide vision, mission and objectives and ethical position At the very outset, the leader has to enumerate the purpose of the companys existence. It is the vision statement. It may also be referred as the moon of a company. The next step is to describe the mission statement. The mission statement deals with the ways to deal with the vision. In other words, it says about the path to achieve those dreams. The objective of a company describes the immediate steps that ar to be ta ken to achieve the vision and the mission. Ethical position implies that the company should put one across certain social bindings and should not forego its moral nature for the purpose of its profit.Portfolio Management The ultimate objective of any company is to earn profit. For the purpose, the company must adorn in those sectors or fields which it thinks would generate more profit. Since we get that resources are scarce, so the management must take utmost care to fix proper assignation of resources for the generation of higher revenue. The portfolio of the company must be guided by financial indicators like ROCE (Return on Capital Employed). Where,ROCE = Profit before Interest and Tax / Capital EmployedThe company should essentially invest only in the fields where the ROCE is above the WACC (Weighted Average Cost of Capital), otherwise, it cannot generate revenue.Managing the Strategic Value Drivers It is express there are three strategic value drivers. Namely,Quality and D ifferentiation - The company must have a differentiated product from its competitors in the industry. Also, it should be qualitatively superior. It is very tough to get into the theme of the market i.e. potential customers, if the company does not meet the basic requirements. Cost - As the saying goes, a penny saved is a penny earned. The cost for the company should be kept as stripped as possible. All the major business leaders are following this principle with due diligence. skilful Property - Of late, this value driver has been recognised. As we know, intellectual property deals with the rights on patent, trademark, copyrights, etc, so the management of the company should understand how crucial this value driver is. This could be a source of long term benefit. affair of Business Leader Visible in the Proposed

Plagiarism Essay Example for Free

Plagiarism bear witnessPlagiarism is taking recognition in legal injury of the words, ideas as your give without implicit or hard-core expression of the owner or proper referencing. It can be defined in simple terms as presenting other masss locomote including the fit of fellow students, academicians, researchers, magazines, newspapers, whether electronic or non electronic as your own without proper citation. It involves use of ideas, opinion or facts may be taken from another(prenominal) source which is any(prenominal) oral or written but are not common cognition. The issue common knowledge is subjective and debatable.Plagiarism takes many forms such as including words, opinions and ideas in academic paper without citing the source. This may be intentional or an intentional. In some instances it will be copying, cutting and pasting from electronic sources, borrowing a document without proper reference, presenting a research paper. A student may reproduce theories, for mulas, opinions and ideas and without proper citing or acknowledgement of the authentic owners. It is always prudent for a student or any other soul to worry of plagiarization since it waters down the purpose of the academic paper presented.Students always are caught with motley forms of buccaneering such as direct quoting of the actual practice of a person without taking credit and this has serous repercussions. There are instances that Using somebodys ideas as your own, forming opinions on somebodys research and assuming that it is yours. It also takes the form of paraphrasing ideas opinions words theories as if you are the causation. Borrowing facts, statistics or any other materials can also amount to plagiarism. It may also take a form of perfunctory use documents copying and poor citing. Attitude towards plagiarismPlagiarism is deception act that should be penalise at costs. It is an immoral act that portrays the writers in crush read and comprehends ideas, opinions, and other materials and inability to cite and reference. The level of plagiarism is not an issue when considering the ability of the writer to be able to write a good paper. What matters is ability to write a document independent In my opinion I feel plagiarism is phonation of piracy although it occurs in academic circles. Take an instance of a person presenting plagiarized papers to academic institution.American universities have many penalties for plagiarism. They range from expulsion to reaping the papers depending on the level of plagiarism. Some levels of plagiarism such as cut and paste, copying a colleagues work, wrong paraphrasing, and quoting direct without citing the fountain will carry assorted penalties. Strategies of avoiding plagiarism There are many strategies that can be employ to avoid plagiarism. To avoid plagiarism wiz must(prenominal) give credit or acknowledge the originator of the opinion idea or theory that has been used.Issues like facts graphs drawing s, graphs which are borrowed from a certain source must be acknowledged and the source be acknowledged. Speeches or paraphrases must also be taken palm of. Taking credit may be in a form of citing which is an authority to allow one to use the information that is not his. It also ensures the future users of your documents are able to tress and locate the original data. Plagiarism is theft of intellectual property, I totally agree with this statement, taking some ones quality work presenting as if it belongs to you is like as stealing another persons brain and use it to top yourself fame and money.This is the most discouraging thing for writers and artists, it threatens the effort of art and can halt this interesting and important industry in our society. Most amazing is the way comedians steals each others lines and even up some times even the listeners squeeze bored, they just dont want to come up with new words, song writers repeat the same lines too, and for along time we on ly listen to same words and similar lines sing with a different tunes.People just fall to use their intelligence and steal from one another, this should be ended if heap want to grow intellectually measures should be put to curb plagiarism and people be warned of the dangers of plagiarism and its effects Plagiarism can be avoided by all means if we want intelligent work, this defective practice can ruin our propagation especially through the internet , a lot of condition can be installed in instruction institution and make sure that whoever is caught plagiarizing is punished or even expelled from the institution, this will encourage student to work hard genuinely .Harsh penalties should be passed for anyone caught copying another persons work and especially those found to be selling it and these thieves should be prosecuted in court and let them be an example for others. This would instill fear and reduces cases of this unratified practice and at the same time encourage people to come up with original work and ideas of their own and ideas of their own, and in this way the will be a lot of quality work in the marketplace and employment opportunities created as more work force will be needed when the market gets busy and the profits are high.Plagiarism can be avoided by all means if we want intelligent work, this bad practice can ruin our generation especially through the internet , a lot of discipline can be installed in learning institution and make sure that whoever is caught plagiarizing is punished or even expelled from the institution, this will encourage student to work hard genuinely . Harsh penalties should be passed for anyone caught copying another persons work and especially those found to be selling it and these thieves should be prosecuted in court and let them be an example for others.This would instill fear and reduces cases of this illegal practice and at the same time encourage people to come up with original work and ideas of their own and ideas of their own, and in this way the will be a lot of quality work in the market and employment opportunities created as more work force will be needed when the market gets busy and the profits are high.

How Life has been Good to me Essay Example for Free

How Life has been Good to me tryI am a beaming person. I have allthing that I could ever want in my life. I am single, and yet I have the company and friendship of many. I have a good job, adequate money in the bank, and a nice house. Nevertheless, I am of the firm precept that whether or not I feature these material things, I will remain a happy person. A persons happiness can be based on a multifariousness of things, which could be of tangible or incorporeal nature. Happiness is a feeling that is based on an separates manner of thinking, philosophy in life, or religious belief. Happiness could consist in having cipher to worry about, or being in the company of loved ones.The source of happiness is as remarkable as every individual person. (Philosophy Life Happiness Creativity). My happiness is based on my appreciation of every little thing that paragon has put in my way. I realize that I have been well-situated because I do not live in poverty. I am fortunate eno ugh to possess material things that make my life comfortable. I am also being prepared to be self-sufficient, as I am going through college. For all of these blessings, I have no other excerption but to be happy. I am optimistic about how the rest of my life will turn away out.I am hoping it would still be as pleasant as the present, although I would not be sad if I encounter some rough road ahead. I believe trials make masses strong. Finally, I believe I owe my happiness to God, who is the reason why I am enjoying everything that I have in the present, or will have in the future. I also believe that God is the reason why there is no second in my life that I feel empty. I know that I shall feel happy, for as long as I have God ceremonial over me.ReferencePhilosophy Life Happiness Creativity. Retrieved February 18, 2007, from http//huizen. daxis. nl/henkt/happiness. htm

Pancreatic endocrine hormones Essay Example for Free

Pancreatic endocrine hormones EssayEnergy, in the form of moolah, is transported in the blood. It is carried throughout the body and into all cells to produce ATP. ATP is needed for all cellular activity of the body. It is of the essence(p) that the blood can maintain the bodys fuel at a constant level (homeostasis) regardless of how coarse it has been since the last meal.There are three main organs that regulate the control of blood sugar the pancreas, the liver and the adrenal glands. The pancreas produces hormones called insulin and glucagon. These hormones work antagonistically to maintain blood sugar levels that are neither in addition low or too high. The adrenal gland plays a key locomote in reservation sure blood sugar levels are high enough. The liver helps with sugar metabolism by creating insulin sense organ sites.After a meal, insulin directs the come down of nutrients. This promotes fuel storage in the liver, adipose tissue and in muscles. The flow of nutrien ts during fasting is influenced by glucagon. Once glycogen stores are depleted, muscle protein is degraded, and amino acids are used for gluconeogenesis in the liver. Triglycerides stored in adipose tissue are broken down under the fasting condition.The concentration of glucose in the blood rises rapidly after the ingestion of glucose ( in a high carbohydrate meal). Insulin carries out its function and starts to bring blood glucose concentrations back down to normal, then this removes the stimulus that tells the beta cells to secrete the insulin in the foremost place. As a result, the beta cells become less and less stimulated and so the rate of discrimination of insulin declines in parallel to the rate of decline in blood glucose concentration. This mechanism is referred to as negative feedback.

Sandals Resort Essay Example for Free

Sandals Resort EssaySandals resort is classified as a service. Is not something tangible an individual can buy to bring home to keep or eat, such(prenominal) as a T.V or a steak and potato. The carrefour life cycle state would be the matureness state as it has been in existence for some time. It has made its name and is well know by many potential buyers. I would anticipate this type of product, however, could balance between the growth and due date stages depending on promotions and remarketing strategies. Sandals is positioned in a way to fit into a consumers life as a luxury item as it is not a necessity. However, it could be marketed from the point that a long remiss vacation is needed, or a necessity. Sandals resort could be viewed as a destination for a wedding, a honeymoon, an anniversary lurch or exciting vacation for a group of friends. Sandals is positioned as a product of value as it is an all-inclusive resort. It is also positioned to oblation service, adding al l of the amenities of weddings, honeymoons, top of the line restaurants and bars, and so onThe packaging, or brochures and ads consist of couples in love having fun and happy. It pictures sunny white beaches with beautiful blue water. Sandals is positioned to entice an individual to come to their resorts for warmth, sun, love, love story, fun, good food and spirits. The features as well as the benefits of Sandals resort ar to offer a one stop-shop vacation. Sandals resorts are all-inclusive so a couple can plan the trip easily knowing what can be spent in total for air-fare, hotel, transportation, food and drinks. There are activities which include only when are not limited to scuba diving, tours, golf, dancing, spas, etc. Sandals can be a vacation full of relaxation or one of on-the-go fun. It offers love and romance which appeals to many, especially women.Pricing Chapter 9Competition for Sandals could be other resorts that whitethorn not have as much to offer but may be ter msd lower. A consumer may also feel what they receive for their money is not as much value as a vacation spot where they could bring their own RV, perhaps, and save on hotel. Or perhaps drive and save on air-fare accommodations. Others may not view the all-inclusive pile as much value if they do not consume alcohol. Competition may also be those more geared toward young, single consumers. For example, Daytona Beach is a popular site for young individuals during spring-break.Therefore, sales may go down for Sandals during these times. External influences for Sandals would be the weather. Hurricanes can devastate and demolish waterfront resorts causing costly rebuilds and months without income.The branding that they are all-inclusive could help. If an individual is looking to take a vacation and spend this amount of money, it could be cheaper in the long run to spend one low price on everything rather than purloin prices for everything separately. Other branding such as a place to g o for love or romance could hinder single individuals from going, hoping to find someone to connect with. It seems the Sandals resorts are priced in line with what most inwardness to upper class individuals can afford. If they increase the prices, it would prevent some from being able to vacation at their resorts, bring down sales. Sandals does a great job of serving the needs of its customers. They have best price guarantees, offer five-star trained chefs at their restaurants. They have numerous awards for best all-inclusive resort dating tolerate to 2006. They have a high level of customer satisfaction.ReferencesSandals. (n.d.). Retrieved from http//www.sandals.com/general/awards.cfm

Persona Responsibility Essay Essay Example for Free

Persona Responsibility Essay EssayPersonal duty, in this context, is an important concept composed of these parts Fist, what the words personalized responsibleness means to you? Second, what relationship exists mingled with personal responsibility and college success? Last but not least, what preliminary plan do you contract to practice personal responsibility in your education?Personal responsibility is a decision that you cast off to live up to your own ideals and expectations. It too means that you would be accountable for what you say, do, or mean. It cornerst unitary also mean self awargonness of a person towards the success of ones life.Personal responsibility starts inside us and move outwards. We should not blame others for our mis lends. We should start blaming our self if something went wrong that way we hatful find ways to fix it and move on our life. Also, forefathert postpone doing what you can do today, because tomorrow has it own problem to solve if you can, today is the perfect day to excogitate your talents.M any(prenominal) scholarly persons think that it is a responsibility of the instructors or other students to help them succeed in college. I believe it is me and solitary(prenominal) me who can contact my own success. Personal responsibility is accepting what ever consequences come from my actions and understanding how to remediate and make necessary changes. By setting personal goals, staying focused, and time management skills, I can achieve college success.A penny-pinching way to improve my college career is to stay organized. Often times in college, the plan of classes, and making time for things other than school can be extremely challenging. This requires me to pick out a good time management skills, keep a detailed schedule of all future deadlines, and to have whatsoever resources and supplies available and ready to use. The Journalof College Admission says The student would benefit from using organizational tools, such as planners, calendars, to-do-list, folders, blinders, and dividers (Prevatt, Huijun, Welles, 2011, para.).Also, every society, like every family has their rules. If you want to live a better life with no troubles, you have to follow those rules. Following the rules makes your life easier and happy.When it comes to relationship between personal responsibility and college success, we all need to think twice. There is correlation between personal responsibility of the student and their success in college. This relationship exists because personal responsibility directly affects issues that are pertinent to ones life such as family, relationships, education, as well as physical and spiritual well-being of an individual. Personal responsibility determines the success of the student in college for a routine of reasons (Charles, 2008). The first, and I think one of the most important, is self-discipline. Personal responsibility is the ability to be in tick of ones life in t erms of actions, emotions, etc. Students who do not have personal responsibility concerning their lives are prone to influences of doing what others are doing by just following them without proper reasons. This lack of self-control comes about because any individual without a sense of personal responsibility will always be ir responsible. A student without personal responsibility will blame the lecture for failing in the exam when a responsible student with personal responsibility will rather analyze the reasons behind his/her failure and decide to take action to pass the exam. This explains why students who have a sense of personal responsibility have higher(prenominal) scores than those without personal responsibility (Bourbon, 1994).The other factor that makes students who take personal responsibility to succeed in college more than the others who do not take personal responsibility is that they do not allow band to hinder their progress in life. They do have a high sense of sel f-esteem, which makes them to confront issues critically rather than emotionally. Students who feel that they are not in control pity themselves when they have issues to deal with in their lives thus affecting their physical health negatively. This may lead to absenteeism from classes and even suicidal cases (Charles,2008). Students who are assured of the words personal responsibility also manage to delay gratification its the ability to track oneself pleasure in pursuit of a particular goal. Personal responsibility enables a student to take out or to persevere in pursuit of academic excellence thitherby delaying the enjoyment of pleasures, which may affect the concentration, or peace of mind in pursuit of excellence. The delay gratification of pleasures such as drug abuse, sexual relationships, and hooliganism are known to affect students academic carrying into action (Bourbon, 1994). Studying at university is not just about learning a caboodle of things that are enchanting in themselves but, preparing your future in a work place. At the same time as you develop your knowledge of your subject and the skills required to perform well in it, youre actually developing a whole range of skills and intellectual abilities that can be transferred to other areas of life, including your future employment. To reach that goal, you have to be hard on yourself you have to set a study time and gaze it no female horse what, Study individually is good, but, group study is better because you have more than one ideas and a lot of experiences to take advantage of. You also need an appropriate place with no noise around to be concentrate and do your work. Be strict on your school schedule like you are for the one at work.Make sure to do all your assignments on time and make sure that you respect the time you set for your studies. College demand extra work to do. You have to manage your time between your work, your family members, your friends and so on Time managing is v ery important if you want to succeed in college. Planning thing out front can help thing get done early so that you can have ample time to do your school work. As work responsibilities, school has his part too. Study, do assignment on time, participle in group activity, find a good place and time to study. retard is a key word I Think to succeed in college.A person cannot succeed if there is not a personal responsibility for what he/she is doing. In order for me to practice my personal responsibility in my education, I need to do my own assignment, do my work on time dont wait for psyche else to do it for me. If Im having troubles understanding a subject, I can as my instructor or a classmate for help for more explanations instead of letting someone else do it for me. Doing your own assignment helps understanding your courses and be successful at the end.References Charles, Chester (2008). Building Classroom Discipline Boston Pearson Education Bourbon, Thomas (1994). Discipline at Home and School New York Brandt

McDonalds Marketing Plan Essay Example for Free

McDonalds commercializeing Plan EssayI. executive SUMMARYMcDonalds Philippines is a subsidiary of the Philippine-owned Golden Arches Development Corporation. The first Filipino McDonalds to sensory(a) for business was in the Morayta university districts in Manila during 1981. These days McDonalds is operate over 150 restaurants passim the islands of the Philippines. Being a 100% Filipino-owned privilege al grims McDonalds Philippines to be much agile and take fast actions, making them an even up to a greater extent competitive force in the Filipino fast-food market.It is one of the leading fast-food irons internation eachy as advantageously as in the Philippines, with a rapidly developing consumer post and evolution customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system is characterized by focusing on uniformity for consistent forest, the formation of dispelner relationship with its fran chises and set asider to improve operating system innovatively and last but non least the introduction of new products. With its becalm get under ones skin for improvement and consistently high woodland, McDonalds revolutionized the entire supply image of mountains. Instead of regimenting its supplier and franchisees, McDonalds expected commitment from them in terms of adherence and experimentation.The implemented, smooth operating chain of suppliers, McDonalds embodied watchfulness and franchisees balances each early(a), creates an entrepreneurial spirit that added evaluate, innovation, economics of scale, the bargaining power for advertizement and acquire, as well as new product and action ideas to the party. Additionally, all involved parties maintained a collective focus on disciplined timber standards. As years passed by, McDonalds undeflectable to adapt to industry changes by accomplishing some process design innovations in fruitful collaboration with its suppl iers and franchisees.In this context, McDonalds improved the chains chicken and fry quality and consistency by switching from raw to frozen delivered fries as well as the productivity of employee. Another major process enhancement was the introduction of the breakfast at McDonalds. In this way, the corporation expanded its operating hours since it had to pay for rent, utilities and insurance 24 hours a day, anyways. The contemporaries of a totally new business came along with the nice side effect that it again distinguishes itself from its competitors.This selling plan is used in kayoedlining the product, pricing, and distribution and promotion strategies to be implemented and executed during this time. It proposes a revivification of the McDonalds philosophy so as to focus on the quality of products and services for customers value and a healthy lifestyle, healthy eating habits, smart choices and education. The plan excessively forbiddenlines the structural issues that may arise during its implementation and execution, tactical initiatives to turn outline into action.II. CHALLENGEProblemBefore, the company use grilled direct system. Which bring forths the problem of the company because the customer always complaining about the quality of the product a wish(p) chicken mcdo, when it is served to the customers it is not crispy because it stays longer in the warming bin, and also the patty of the burger, it is not juicy because it is not hot.The access of McDelivery to the call center is another problem of McDonalds because some times the data about on the arrangement of the customer is wrong.SolutionNow a day the McDonalds uses the do for You (MFY) system. nutrient is made or prep bed to actual customer demand, providing each and every burger only when it is needed just in time (JIT). It standardizes assembly of all sandwiches to one or two at a time. Requires minimal Human Decisions Making. It requires behavioural change whole tone Complete w aste Equipment Standard procedureIII. locating ANALYSISCompany Analysis Goals Develop a solution to improve kitchen layouts, people positioning and usable procedures for a let out guest experience. In simple terms our goal is to guard a elated and satisfied customer. Focus the company should focus on products and services.McDonalds is a customer-oriented company that strives to tin Filipinos a combination of great tasting, quality food productions at value prices with excellent service. Values Customer driven, Malasakit, Integrity, Teamwork and Excellent. Strengths tone of the product, services and cleanliness of the store. The service of the company is fast and accurate, and we believe that taking solid care of our customers is the first bouncy step toward rough-and-ready sales building. Patents and Trademark Branding such as with the use of logos, colours, guideword and other images. A key part of the McDonalds strike off is its M logo otherwise cognise as T he Golden Arches. Weaknesses The competitors like Jollibee, Mang Inasal, Burger King etc. escape of cooperation amid the management and in the crews. food market Shares McDonalds has captured more than 40% share of the hamburger market in the Philippines.Customer Analysis be 30% is ages 60 and above, 20% is ages 1-15, 50% is ages 16 and above. This is the percentage of customer who are eating at the McDonalds everyday especially during breakfast, lunch, and dinner. Type Class B C Value Drivers a part from our product and services. McDonalds gives back to the community through the Ronald McDonald House Charities (RMHC). RMHC supports childrens development and well being through Bahay Bulilit and Bright Minds Read (BMR). Every happy meal purchase gives 50 centavos to RMHC. Decision process The customer have a lot of decision making it is base of what they needs and wants, also the customer decide to buy a discounted product like in coupon and the mcsaver meals.Competi tor Analysis Market PositionNo. 1 (Jollibee)No. 2 (McDonalds) StrengthsLasang PinoyRaw materials are environment friendly WeaknessesJollibee has a poor service Market shares Jollibee has captured more than 52% share of the hamburger market in the Philippines. jampack ANALYSISStrength Risk diversity Large market share well-knit supply chain Promoting ethical conduct Competitive fast-food chain Attentive and friendly staff/crews hard-and-fast food safety standards Good reputation among customer Decentralized yet connected system Strong denounce name, image and reputation Strong financial and performance and position Affordable prices and high quality products Nutritional information available on packaging Strong global presence and performance in the global marketplace Specialized knowledge for managers known as the Hamburger University McDonalds Plan to Win focuses on people, product, place, price and promotionWeaknesses Unhealthy food image High staff turnover including top man agement Customer losses due to fierce competition Lack of access to the top hat natural resources Lack of access to key distribution channelOpportunities Growing health trends among consumers Joint ventures with retailers Consolidation of retailers likely, so better locations for franchisees Respond to social changes by innovation with in healthier lifestyle foods Strengthen its value trace and swirling, to encourage customers who visit coffee shops into McDonalds The new formats, Mccafe, having wi-fi internet links should help in attracting segments. Also install childrens play-parks and its focus on educating consumers about health, fitness. International expansion into emerging markets of other country Growth of the fast-food industry Low cost menu that will attract the customers Providing many promotional activitiesThreats Health professionals and consumer activists accuse McDonalds of contributing to the country health issue of high cholesterol, heart attacks, diabetes, and corpulency McDonalds competitors threatened market share of the company both internationally and domestically Global recession and fluctuate foreign currencies Affordability of the competitors products Similar flavors and products of the competitors Competitors endorsers are much popular when it compares to McDonaldsIV.Market divisionMarket Segmentation is the process of splitting customer in to different groups, or segment within the customers with similar characteristics have similar needs.geographic SegmentationMcdonalds offered their services based on certain country basic food. Like Philippines McDonalds realized that Filipino basic food is rice which with fried chicken as its local basic food.Demographic/Psychographic SegmentationDemographic segmentation divided the market into groups based on variables like gender, age, nationality, religion family life one shot and family size McDonald offered their services by segmented their customer base on age, religion and fami ly life cycle. To offer the best service McDonalds still concern about variations due to differing tastes and cultural issues for their customer over the world.Behavioral SegmentationBehavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefit sought, or responses to companys product. One of the best forms of segmentation is to divide buyers according to the different benefits that they want to get by purchasing the product. Usually people who date for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hours, this is the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh.V. Alternative selling StrategiesMcDonalds has seen recent success through a careful implementation of its Plan to Win strategy, which focuses on several key aspects of the business, namely chang e magnitude traffic to restaurants, providing everyday value to customers, innovating the company through the creation of new menu items, re-imaging the companys look, as well as its selling campaigns.McDonalds Plan to Win is based on a core set of four main goals Acquire more customers Get these customers to eat at McDonalds more often Develop more place loyalty for the McDonalds brand Ultimately become more usefulIncreasing restaurant visitsCurrent market condition help the appearance of McDonalds as a low cost alternative to eating at more expensive restaurants in the minds of customers, which has consequently led to an cast up in foot traffic at McDonalds franchises. McDonalds has addressed these conditions through an increase in advertising, specially displaying the companys attention toward a diversified menu of low cost items. Such advertising serves to meet all four of goals of Plan to win program, drawing customer interest through a short-change display of the pletho ra of new menu options recently added, while also helping to change the look and feel of McDonalds in the minds of customers.Providing everyday valueIn order to create an overall feeling of value for customers to experience, McDonalds has released a modular value meal, where customers have the benefit of both low prices coupled with increased emancipation when deciding on a meal. While traditional menu options emphasize a trade-off between ordering freedom and price, the McDonalds value menu provides customers with both all at once, helping customers associate the brand with good value.Innovating new menu itemsAt the same time as their menu choices have become modular and less expensive, McDonalds is also creating value for customers by providing a diverse menu with many more ordering options. Customers can now expect an increase in health-conscious options by adding some veggies in the burger and also they provide some dessert like apple pie or pineapple pie. McDonalds also provi de a mccafe like ice mocha, ice latte, and cappuccino, Americano to provide some different variety of coffee to satisfy the customer.Marketing campaignsAs well as considering the important of keeping customers informed of the continuing changes to the company through advertising media and social media dialogues, McDonalds also recognizes the value of maintaining an ongoing support system and reading structure for each of its franchise operators. As mentioned above, McDonalds uses well defined, and measurable milestones to help their constituents meet company goals with as few inconsistencies as possible. McDonalds training programs have been continuously recognized for their excellence, and with the continuing changes being carried out throughout the company, this attention to the value of training is a terrific asset to the company.Re-imaging the restaurantDirectly benefiting the companys goals of brand development for the company, McDonalds is reenergizing their brand through an understanding of brand power, which is built on the cultivation of four key areas of the brand, brand identity, familiarity, specialness, and permit.Brand identity is defined as the set of characteristics that customers recognize your brand by in McDonalds pillowcase these are speed, consistency, value, and variety. Brand identity works with brand familiarity, helping to expand the message that symbols of the company, or even the overall impact of advertisements themselves in reinforcing the identity of the brand in the minds of customers. If carefully managed, McDonalds can use their brand identity to make their investments in advertising go much further.Beyond this, brand specialness and authority continue the process, representing the perceptions of McDonalds as the company appears to customers. Ideally, McDonalds should leverage brand specialness and authority to clearly stand out as a distinct and trustworthy source of value, captureing customers to increase the value of the McDonalds brand through their cocksure interactions with the company.McDonalds adopts different strategies to attract customers of different age groups, but still the main target the Great Compromiser to be children. So in order to attract them, McDonalds use a key incision the Happy Meals, which seem to fascinate children due to the toys admitd in the menu. In addition to this, they have a tie up with The Walt Disney Company for the Disney characters included in the menu, in order to make sure that they offer the kids a wide range of toy options.Moreover, McDonalds provides the children with a special facility, unique for food venues and fast-food restaurants a playground. This strategy is aimed at making McDonalds a pleasant and fun environment for both kids and parents. steady the exterior of every restaurant is also strategically designed using bright colors to conjure in the customer, especially kids who can easily be influenced by these aspects. So not only that the chi ldren like it, it is a chance for the parents to spend some quality time with their kids. Another aspect of their marketing strategy is the fact that every McDonalds restaurant provides WiFi facilities, a detail that adds to the attractive qualities and is aimed at teenage customers.In addition to this, what is representative for this chain is their clown mascot, Ronald McDonald, who is essential for creating the bond with children and entertaining them. They can even have private birthday parties in the facilities, again part of McDonalds aim to induce happy memories in childrens minds, and to make them associate the McDonalds brand and logo with happy moments.VI. Selected Marketing Strategy reapingSuppliers are dedicated to providing McDonalds with top quality material that is continually monitored for freshness and safety. McDonalds uses regional suppliers to ensure that the freshness is delivered to customers in every product they buy. Food quality is keys at McDonalds. They see k out fresh lettuce and tomatoes, onions and pickles, quality buns and tateres, pure ground beef, select poultry and lean and wholesome dairy products. All of the beef, chicken and pork that are used are purchased from federally inspected facilities to ensure freshness, wholesomeness and peak quality when served to customers.Non-Vegetarian IngredientsChickenThe chicken products are made from high quality boned rib and leg spunk and are covered in a specially seasoned, lightly battered coating. They are shaped in uniform sizes to ensure consistency in weight and value.FishThe fish products in McDonalds fish fillet O- Fish are 100% pure whole white fillets that are lightly breaded.Their exacting quality standards for fish surpass federal requirements. The ocean-fresh quality of Filet-O-Fish is a result of the process and ability to freeze the fish at sea to maintain freshness.Vegetarian IngredientsVegetablesMcDonalds use freshly shredded lettuce, onions, pickles and tomatoes in th eir restaurants. All their vegetable products are processed from high quality graded vegetables in a 100% dedicated vegetarian plant.PotatoesMcDonalds French fries are famous around the world. To make French fries, McDonalds uses only the best potatoes available from their own potato farms. Their potato suppliers make many of the same nationally recognized brands of potato products to make customers feel that they are with their family at home. These potatoes are cut, blanched and processed on state-of-the-art treat lines to ensure maximum retention of nutrients. Their French fries and Potato Wedges are cooked at the plant in 100% vegetables cooking oil.Other IngredientsCheese and other Dairy convergencesAll dairy products like cheese, McShakes and promiscuous Serves are made from fresh dairy milk. All dairy products including cheese have a exercise to play in balanced diet because they contain a wide variety of essential nutrients such as protein, calcium, fat solubles, phosp horus, etc. McDonalds uses a special blend of pasteurized American cheese to complement the flavor of their sandwiches.BunsMcDonalds uses buns made from locally grown wheat flour. They are baked locally and delivered fresh, several times each week to McDonalds restaurants.Cooking OilFood preparations are done in 100% refined vegetable oils at the restaurants plants. They use liquid oil and not hydrogenated oil. This means there are no TFAs or Trans Fatty Acids in the French fries or any other products. Additionally, these vegetable oils contain some essential fatty acids necessary for growth.QualityFood quality is the crucial element at McDonalds. Despite extensive and meticulous quality tribulation at the suppliers end, all products are once again carefully scrutinized at the restaurant. Immaculate of quality allow for nothing but the best to reach customers tray.Their products are sourced from the highest quality ingredients, prepared hygienically and treated to regular quality checks such as the McDonalds Inspection Program (QIP).Scope of Product LineDistribution (Place)Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. McDonalds outlets are very evenly spread throughout the cities making them very accessible. Drive in and drive through options make McDonalds products further convenient to the consumers.Intensive DistributionDistribution arrangements tend to be long term in nature. Because of this time horizon, channel decisions are usually classed as strategic, rather than tactical or operational ones. Many of McDonalds restaurants are open 24 hours per day which satisfies the customers needs and wants, especially for exists their hunger. This pattern of distribution strategy is called intensive distribution, means marking the product available for sale through all possible channels of distribution. Intensive distribution is stocking the product in as many outlets as possible. promotionThe promotions aspect of the marketing mix covers all types of marketing communications One of the methods employed is advertising, Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in-store promotions to get people to try the product and a payable promotional device to encourage them to keep on buying the item.At McDonalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are precondition along with the meal. away from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos.VII. ConclusionSince the problem of McDonalds is about the customer that keeps on complaining for the quality and freshness of the products that is being served. Therefore I conclude that the company should use the MFY (Made for You) system, so that the food is made or prepared for the customer just in time with a good quality for a reasonable cost. The company should also provide a large number of riders to avoid late delivery.

I Have a Dream Essay Example for Free

I Have a envisage EssayMartin Luther King Jr. was born in Atlanta, Georgia on January 15th 1929. He was a pastor, activist and the prominent leader in the African American civil rights movement and is often presented as a heroic leader in the history of modern American liberalism. He is most known for his speech called I pass on a dream. It is about not being segregated or discriminated against and to have equal rights between white and black people. It is now recognized as one of the sterling(prenominal) speeches in history. Martin Luther King used a number of rhetorical turn of eventss in his speech. The main rhetorical device used throughout the speech is repetition and parallelism. In each paragraph he repeats different sentences to try what he is saying. He repeats phrases such as one hundred years later, we can neer be satisfied, I have a dream and now is the time to make the listener remember the parts he wants to emphasize. It is effective because the people are a nticipating it so then they can meet in. Also later on in life people will look back at the speeches and remember it for certain phrases because of the repetition.Martin Luther King also uses inclusive pronouns in his speech, for example we, our and addressing the earshot as brothers and sisters. The sons of former slaves and the sons of former slave owners will be able to sit down together at the add-in of brotherhood. He makes the audience feel as though it is there duty as well to conquer the discrimination and try and make all the southern states of America united and equal. He also makes the audience feel like it is their dream too and not just his.Martin Luther used different parts of the side language to enhance the meaning of his speech and bring out the details. The different rhetorical devices, allusions to historic documents, and metaphors seemed to have brought about the emotions that King was trying to arouse in his listeners. This helped him influence his listener s towards wanting equality for all and changing what was happening in the present so they didnt repeat things in the past.

The Rhetorical Presidency Essay Example for Free

The Rhetorical Presidency EssayJeffrey Tulis accredited his B.A. tier from Bates College, an M.A. from Brown, and a Ph.D. from the University of Chicago. In 1996, he received the Presidents Associates Teaching Excellence Award. He is currently writing a book on the problem of institutional deference, and he is co-editor of the Johns Hopkins Series in Constitutional Thought. His thoughts in The Rhetorical Presidency are profound and valued of discussion in any college setting. His central claim concerns how the office of the president of the United States has changed from its conception created by our forefathers, especially in speech making. Presidential speeches were given to carnal knowledge, for the most(prenominal) part, and if there were speeches do to the public they were unremarkably of a supportive nature bolstering courage concerning whatever might be facing the country at the time. It wasnt until after the civil war that public speech making became routine for t he president. We will queer that change from what the presidency used to be, and what it has become today by reviewing Tulis book The Rhetorical Presidency. A governmental leader who wee-wees power by appealing to peoples emotions and prejudices rather than their rationality is a sane description of where our lowstanding of the presidency is today. It is interesting to note, however, that early legislation had been passed to thwart this in truth thing. The fear, as Tulis explains it, of a demagogue during normal times would be hard to control. It would not be so terrible in war time, but if the president were to gain excessively much influence over the people under his leading, it would be difficult to control the outcome.To elicit peoples emotional and prejudicial biases on an appear is very close to what we are experiencing today. Never has the States been in such a turmoil concerning leadership as it is in this present era. More nation-wide polls concerning the ratings o f the president have been taken during the last devil presidents than in all the history of America. If fact, if we are to believe these polls, Clinton, who was elected by the narrowest margin of any president, and scrubbing never scored very high in public opinion. The founders of our country feared a popular president for this very reason, and instigated legislation so that decision making on a nation-wide level could not be do by one man. Tulis describes it thusly, demagoguery, republicanism, independence of the executive, and the separation of powers1. On the same page he excessively states, for most federalists, demagogue and popular leader were synonyms, and nearly all references to popular leaders in their writings are pejorative. In one sense, I can see the dilemma, but sometimes, as Americans who can actually call up for themselves, it would not be difficult to determine a correct course of action. Our forefathers were not ignorant of this fact, and I believe there are still enough Americans with the same frame of mind to thwart an guarantee to gain power by appealing to peoples emotions and prejudices. A good example is bushs approval rating among the general public which wavers in the 30-40 percentile range. One of the issues Tulis addresses is the use of speeches to gain the approval of the people in a given project affecting the United States. One such project was the advent of the railroad. It was during this era that presidential speeches went from mainly speaking to Congress to addressing the general public. He also points out that this increase of speeches to the public was the precursor for popular leadership and the very thing the forefathers were trying to repress in the presidency of the United States. Many of these speeches were simple thank you remarks at public appearances where other speakers were feature prominently2. One exception Tulis draws attention to is during Andrew Johnsons administration. The impeachment charges he fa ced were partly due to his popular cajolery violating virtually all of the nineteenth-century norms encompassed by the doctrine3. Influenced by the time era, he was made the butt of jokes and political cartoons that mocked him as a weak man. Theodore Roosevelts presidency, however, is described by Tulis as a series of rhetorical campaigns to deposit passage of legislation to regulate the railroads4.He truly believed that what he was doing was in support of the founding fathers and was an settle to the problems Congress was facing at the time. To Roosevelt, the railroad problem was a crisis that required the temporary aid of a popular leader. He felt after this issue was resolved things would return to normal again, at least as far as the presidency was concerned. However, the role of demagogue was moved to permanence by Wilson, who was confident(p) that this separation of powers was the main cause of deficient leadership in America, and until it was changed America would not beco me the highly power she capable of being. Wilson believed The need for more energy in the political system is greater than the lay on the line incurred through the possibility of demagoguery5. Even though Wilson was the only president to receive a doctoral degree (political science), and in spite of his published work, Constitutional Government in the United States, umteen were, and are, convinced that America can once again return to the leadership that was the very foundation of our nation as bring down by our forefathers. The fact that he represented one thing to the people and something quite different to Congress cost him his credibility, and his wavering in rhetoric was what eventually caused his failure as a president. The founders solution was to proscribe popular rhetoric always, hoping it would still be around if it was needed. Wilsons solution was to inflict it always, hoping that it would not be abused6. Abuse is the best description for it today. Creating crises or pseudo-crises is what seems to be the norm for our political leaders. almost still argue whether or not there were actually weapons of mass destruction in Iraq and further, many fear where this type of thinking will lead.As we learned from Lyndon Johnsons War on need rhetoric can get the nation into trouble. When he declared war on poverty, he did so as a popular appeal to help those less fortunate people who were in horrific need of help. It was the approach to the solution that caused it to fail. Instead of addressing Congress with the need, and allowing them to produce legislation to support the idea, he made his appeal to the people, who were sympathetic to his cause, but because the proper channels were not followed, his idea was doomed to failure. Tulis ends his book with the lowest thoughts of reeducating Americans to the real purpose behind the office of presidency, and urges people to understand that a rhetorical president in normal times is too risky for a balanced de mocracy. His suggestions concerning the office of the president returning to what the forefathers intend is the strongest message he offers. How America is going to do this, however, is quite another story. Is the office of the President dangerously close to becoming a dictatorship? I doubt it, but it is quite clear, as Tulis points out, that too much media attention leaves America with the feeling that the office of the President is becoming more like that of a king.BibliographyTulis, Jeffrey K. 1987 The Rhetorical Presidency. Princeton, New Jersey Princeton University Press.

My Philosophy of Nursing Essay Example for Free

My Philosophy of treat EssayThe of import purpose of the paper is to express my personal school of thought of nurse. The paper provides an observation of a framework of my personal pattern of nursing and the reasons why I choose nursing as a profession. The issue is extremely important to be studied, researched, and analyzed as it re perplexs the theoretical basis of each have and highly supports ones life philosophy and the system of interaction the nurse has with the rest of the society. peculiar(prenominal) attention is paid to the attitude that nurses have to their patients, family members, other nurses, and health fear originals as this has the major involve on the nursing charge in general. In order to define a personal philosophy of nursing, it is very important to understand the meaning of the term philosophy. As for me, this issue end be perfectly addressed with the definition that presents philosophy as a specific attitude towards life and realism that evo lves according to the beliefs of each nurse (Edwards, 1997).This definition is really useful as it gives the freedom to use my profess beliefs and escort to gurgle about this issue. The real nature of nursing is quite diverse, and it has been always a vitrine for a discussion among professionals trying to define whether nursing is a science or an art. I carry out that there is a place for both these terms when we talk about real nursing hold (June, 2004). The attitude towards nursing in my personal life has been forming through the years, beginning with my first dreams of becoming a nurse that were motivated with the desire to wear white uniform like people that I see on television. However, as the time passed, my vision of nursing has gone through serious changes. I mute that nurse is not just a person in a uniform, but a professional who raise postulate differences in a patients life.During the period when I was trying to make my final decision about the future professio nal career, I was lucky to be able to talk to and followed by real professional nurse that was trying to teach me and my family members how to look after my grandmother. This outstanding experience showed me the real meaning of this profession therefore, I was able to see what I was going to be in future. As it is known, some researchers see nursing as an art. This tendency began with the first comparisons trying to see nursing as an art in metaphorical sense, not in the way we see fine art. These definitions were present in the works of Florence Nightingale in the end of the 19th century, when thescientists were trying to adhere to nursing step. The main issue then was the question whether there is a highest and most desirable level of nursing practice (Austgard, 2006).These thoughts and ideas are now developed in the works of Benner as this researcher also evolves the importance of quality level of nursing and caring (Benner, 1984). It is extremely important to pay attention to c aring and the level of interactions mingled with professionals and patents, their family members and the other medical workers. My personal way of interacting is based on the personal experience of taking care of my grandmother therefore, I try to build my attitude to patients on the basis of trust and partnership. I settle these aspects extremely important for the successful nursing practice. The same refers to the attitude I have towards my coworkers.As it can be seen, the nursing practice is an extremely complex issue that requires close attention and proper analysis. It is decisive for every professional to develop ones own philosophy of nursing. This process is long and can take the whole life. It also requires attention to such factor as the character of interacting with the patients, their family members, and coworkers. This issue is so important, because the successful nursing professional can play a decisive role in patients life.ReferencesAustgard, K. (2006). The esthet ic experience of nursing. Nursing Philosophy, 7(1), 11-19. Benner, P. (1984). From novice to expert Excellence and power in clinical nursing practice (2 ed.). Menlo Park, CA Addison Wesley. Edwards, S. D. (1997). What is philosophy of nursing? Journal of Advanced Nursing, 25(2), 1089-1093. June, K. F. (2004). Towards a philosophic theory of nursing. Nursing Philosophy, 5(1), 79-83.

Investigate the use of internet activities Essay Example for Free

Investigate the use of internet activities attemptACKNOWLEDGEMENTThis research study will neither be accomplishable nor successful without the enduing support of certain people in the lives of the researchers. We thank them with all our hearts and tears.The researchers would like to thank our thesis advisers Dr. Lita S. Sagun and Professor Melanie Pacho, for their exertion and concerns in the accomplishment of this research paper.Also, the researchers extend a sincerest gratitude to Dean Orlando M. Cabigting, Jr. for his warm support in our data gathering, as well as Engr. Michael V. Benavidez and Prof. Albert A. Vinluan for making it possible.To the panel members, ______________________, _____________________, ______________________ for spending their time to share ideas and suggestions by means of the development of our paper.To our family and friends, who serve as our inspirations in doing our best to improve ourselves and our thesis as well. We thank them in showing full support and understanding to strengthen our hopes to finish this study. And of course, the most trusted of all, the Almighty God, for the blessings, guidance, companionship and wisdom that He shared to give us enough perseverance and courage to go beyond success. APPROVAL SHEETThe thesis paper hereto entitled INTERNET ACTIVITIES AND SLEEP DEPRIVATION, prepared and presented by MARY ROSE M. LEYSON, LES PAUL C. BUSTAMANTE, LEONY B. BOLAOS AND APRIL ROSE C. BILLONES, in partial fulfilment of the requirements for the dot of Bachelor of light in Psychology is hereby examined for acceptance and approval. _______________________Thesis AdviserApproved by the Committee on Oral Examination with a grade of _______ on 14th day of September, 2013.____________________________________________ portion Member______________________MemberAccepted as partial fulfilment of the requirement needed in mental Thesis Writing for the Degree of Bachelor of Science in Psychology.Dr. LITA S. SAGUNHead, Psyc hology Program Dr. ORLANDO M. CABIGTING, Jr.Dean, College of arts and SciencesABSTRACTTitle Internet Activities and Sleep DeprivationResearchers Mary ruddiness M. Leyson, Les Paul C. Bustamante, Leony B. Bolaos, April Rose C. Billones Adviser Dr. Lita S. SagunDate 2012-2013The purpose of this study is to investigate the use of internet activities that may affect the dormancy hours of a person or else cause of recreation deprivation. The research aims to provide some possible solutions to put on the cause of relief deprivation. It is also conducted to the beneficiaries of the study including the students, parents, teachers and future researchers.In order to gather data and information, researchers utilize the descriptive method through the use of instruments such as survey questionnaires and interview. The interview is conducted to a sleep specialist, Dr. Instrella of Capitol Medical Center to further understand about sleep deprivation. Survey questionnaires are administered to Computer Science students of New Era University as the respondents of the study. For data presentation, statistical treatments are percentage and weighted mean. Researchers also utilise the Epworth Sleepiness Scale to determine the sleepiness of the respondents after using the internet. Researchers objective is to give awareness for the possible cause and effect of sleep deprivation to the students in using internet so as to be the starting point of letting this usual thing to us. This study provides information to the parents and teachers about the risk of having sleep deprivation amongst students.This study was conducted at New Era University in Computer Science Department with 207 respondents. with random selection, there are 126 male respondents and 81 female respondents. According to age, there are 49 participants in 15-16, 83 participants in 17-18, 57 participants among age 19-20, and 18 participants from age 21 and above. The study order out that male respondents are more likely to have sleep deprivation if they continue non to control their time facing the internet every night than female respondents.Based on the results, researchers pep up limiting the time of using the internet, have a time-management, use of library books or any printed somatic for doing assignments and also provide a comfortable room to sleep with.TABLE OF CONTENTSTitle pagei Dedication.ii Acknowledgement..iii plaudit Sheet.iv Abstract..v Table of Contents..vii CHAPTER1. The Problem and Its Background1 Statement of the Problem4 Assumptions5 Significance of the Study..6 Scope and Delimitation 7 Definition of Terms.7 2. Review of related to Literature..12 Theoretical Framework..23 Conceptual Framework.26 3. Research Methodology.28 Research Design .28 Respondents..28 Research

Cultural Factors Considered By International Marketing Cultural Studies Essay

Cultural Factors go throughed By International Marketing Cultural Studies EssayA good staple fibre definition of concept of culture is that it is a behave of traditional beliefs and values that are transmitted and divided up in a given high rules of order. Culture is also the fundamental way of life and thinking copy that passed from generation to generation. Culture means some things to many plurality because the concept encompasses norms, values, customs, art and more thans.Usunier and Lee(2009)suggests that this emphasis on world markets is very much viewed as cross-border extensions of Ameri coffin nail merchandising thought, ignoring people, languages, culture and advocating uniformity.According to Linton (1945), culture is the sum total of several attri neverthelesses such as knowledge, stances, and habitual behavior patterns shared and transmitted by the members of a concomitant society. Edward Tylor(2002), suggests that culture is a complexity of factors incl uding belief, knowledge, moral, law, custom, art and other capabilities acquired by man as a kindly being or the member of society.People in several(predicate) cultures often have different ideas close the same subject. What is satisfactory in wizard culture may not necessarily be acceptable in another. Therefore, a phenomena placeing in different cultures can be interpreted in different manners.Culture is shared and passed from generation to generation and is relatively stable and permanent. Old habits to die hard and a people tend to chief(prenominal)tain its own heritage inspite of the fast changing world.Cultural pride and preconception make many nations reject foreign ideas and imported products. But the reverse may also be true and a perception of gr exhaustness attributed to another culture may lead to eager word meaning of things reflecting the culture. For example, Japanese are proud of their culture and economic acts and prefer to buy Japanese goods. On the othe r hand, the words Made in America marked on a product communicate grapheme and sophistication to people in many developing countries.The concept of what is right and wrong is based on culture. To he straight forward and honest are considered morally right in the US level(p) though the feelings of the people are hurt. In Latin cultures, however, people avoid direct statements that would embarrass or would make others uncomfortable. Thus, even if a Latin businessman does not mean to do business, he would appear to have intention to do so.In an empirical study of French, American and Germany charabancs, substantial differences were noted on ethical issues. On an issue, that may benefit the firm at the expense of the surround, the French and German managers would more likely side with their employers and bursticipate in what they compass as a relatively minor infringement of environmental law. The American managers were less likely to approve a production run which would result in air pollution. Japanese are also very particular on the maintenance of environmental equilibrise in their turn over ethics during the production of goods.Multinational corporations operate in different host countries almost the world and in doing so have to deal with a wide variety of political, economical, geographical, technological and marketing situations. Moreover, individually host country has its own society and culture which is different in many alpha ways from almost every other society or culture, although there are some commonalties. though society and culture do not appear to be a part of marketing situations, but they are actually the key elements in showing how marketing activities will be mete outed, from what goods will be produced, and through what means they will be sold to establishing industrial and management patterns and determining the success or failure of topical anesthetic subordinate or affiliate.Society and culture influence every looking of foreign business of an MNC and successful MNC operations whether it is marketing, finance, production, or personnel has to be acutely aware of the predominant attitudes, feelings, and flavor in the local environment. Differences in values and attitudes between the management and the parent offices and expatriate managers at the subsidiary or affiliate level and local managers and employees can lead to serious operational and functional problems, which cut not because there are individual problems, but because of the important differences between societies and cultures. Society and culture often mould general attitudes towards fundamentals of life such as time, money, productivity and act all of which can differ widely across countries and lead to situations of differing expectations between the management in the home office and local employees of subsidiaries and affiliates.While some socio heathenish differences are obvious, others are relatively subtle, though equally importa nt. It is often concentrated for an international manager to catch on these subtle differences if he or she has not lived or employed in cultures other than that of home country.MNCs have realised sometimes through costly blunders, that socio heathenish factors are critical ingredients that make up overall business environment and that it is essential to appreciate these differences and how they influence the business in front an look for is made to set up an operation in a host country.There are too many human variables and different types of international marketing functions for an exhaustive discussion about culture. The main elements of culture areAttitudes and beliefsAttitudes towards timeAttitudes towards create and leisure timeAttitudes towards bring home the baconmentAttitudes towards careenAttitudes towards job.Attitudes and beliefs In every society there are norms of demeanor based on attitudes, values and beliefs that constitute a part of its culture. The set of attitudes and beliefs of a culture will influence nearly-all aspects of human behaviour, providing guidelines and organisation to a society and its individuals. Identifying the attitudes and beliefs of a society and how if they differ from ones own culture will help the businessperson more easily understand the behaviour of people.Attitudes towards time Everywhere in the world people use time tc communicate with each other. In international business, attitudes towards time are dis free reined in behaviour regarding punctuality, responses to business communicating, responses to deadlines, and the amounts of time that are dog-tired waiting in an outer office for an appointment.Attitudes towards work and leisure Most people in the industrial society work many more hours than is necessary to satisfy their basic require for food, clothing, and shelter. Their attitudes towards work and leisure are indicative of their views towards wealth and material gains. These attitudes affect the types, qualities and numbers of individuals who pursue entrepreneurial and management careers as well.Many industrial psychologists have conducted interrogation in this area to determine what motivates people to work more than is necessary to provide for their basic needs. One explanation is the Protestant ethic which has its basis in the reformation, when work was viewed as a means of salvation and people preferred to transform productivity gains into redundant make rather than additional leisure. Europeans and Americans are typically considered to adhere to this work ethic because they generally view work as a moral virtue and look unfavourably in the idle.Attitudes towards achievement Cultural differences in the general attitudes towards work are also accompanied by significant national differences in achievement motivation. In some cultures, particularly those with high stratified and hierarchical societies, there is tendency to avoid in-person responsibility and to work ac cording to precise instructions received from supervisors that are followed by the latter. In many societies, especially where social security is low and jobs are prized, there is a tendency to avoid taking risks and little innovation in work or production processes. In such cultures, the prospects of higher achievement is not considered attractive enough to warrant taking avoidable risks. In many industrial societies, however, attitudes towards ain achievements are different. Personal responsibility and the ability to chair risks for potential gain are considered valuable instruments in achieving higher goals. In fact, in many cultures the societal pressure on achievement -5 so utmost(prenominal) that individuals are automatically driven towards attempting ambitious The types of attitudes among workers and managers often influence the types of management that has to be utilised to achieve corporate goals. In a culture that emphasises risk taking, greater responsibility, and ind ividual decision making decentralized management system would be more appropriate. In a culture, where there is a tendency to ready in only adequate amounts of work where achievement is not a valued attribute in a person, the company will follow a more centralisee management system with only special delegation of decision-making authority.Attitudes towards change. The international manager moldiness understand what aspects of a culture will resist change and how the areas of resistance differ among cultures, how the process of change takes place in different cultures and how long will take to implement change. There are two conflicting forces within a culture regarding change. People attempt to protect and preserve a culture with an elaborate set of sanctions and laws on vogue against those who deviate from norms. Wher. differences are seen, they are perceived as, my method is right and other methods must be wrong.The contradictory force is one in which the public is aware tha t the cultural environment is continuously changing and that a culture must change in order to ensure its own continuity. In fact, in order to balance these attitudes, the manager must remember that a closer new idea can be related to a traditional one whed illustrating its relative advantage, the greater the acceptance of that new concept Usually, cultures with centuries old traditions that have remained closed to outside influences are more resistant to change than other cultures. The level of education in a society and the exposure of its people to the knowledge and experience of other cultures is an extremely important determinant of its attitude towards change.Attitude towards job. The type of job that is considered most desirable or prestigious varies greatly according to different cultures. Thus, while the medicinal and legal professions are considered extremely prestigious in the United States, civil avail is considered most prestigious occupation in several developing cou ntries including India.ReferencesMorgan, A., 1998, Copycat TV globularisation, program formats and cultural identity, Luton, England, University of Luton Press.Tylor Edward B., 2002, Primitive Culture in Lambek Michael (ed.) A Reader in the Anthropology of Religion, Malden/Ma./USA Oxford/UK, pp. 21-34Linton, Ralph 1945, The cultural background of personality. refreshing York, Appleton-CenturyPhilip R. Cateora, John L. Graham, 2007, International Marketing, 13th Edition, McGraw-Hills.Jean-Claude Usunier and Julie Anne Lee, 2009, Marketing Across Cultures, 5th edition, Prentice Hall.Latha Nair, 1999, staff office Management, Himalaya publishing house.Dr. K. Aswathappa, Personnel Management and Industrial Relations, Himalaya publishing house.Svend Hollenses, A global Marketing decision oriented Approach, 3rd Edition.Stonehouse, G, Campbell, D, Hamill, J, Purdie, T, 2004, Global and transnationl business, 2nd Edition, John wiley and sons, west Sussex.Palmer, A, 2007, Introduction t o marketing, Oxford university press, Newdelhi.(b) Cateora and Ghauri (2006) state that for the inexperienced marketer, the similar but different aspect of culture creates an illusion of similarity that usually does not exist. What do they mean by this statement? let off and give specific examples to illustrate the points made. (50% of marks for this assignment)Consumption patterns, living styles and the priority of needs of the human beings play important roles on the culture. This in other words means that culture prescribes the manner in which people satisfy their desires/needs. Consumption of certain food gives a good example of how it influences the culture. Americans, Europeans and Arabians consume beef whereas Thais, Chinese and the majority of Indians do not consume beef at all believing that it is improper to eat cattle that work on farms, thus helping to provide food such as strain and vegetables. In Japan, the per capita annual expending of beef has increased to 11 Lbs . which is very small compared to the 100 Lbs. per capita consumed in the US and Argentina.The Japanese eat uncooked sea food and the Iraqis eat dried, salted locust as snacks while drinking. The French eat snails. Americans and Europeans use honey (Bee expectorate or bee spit) and blue cheese or Roquefort salad dressing which is made with strong cheese with bluish mould. It has been seen that no society has a monopoly on their grotesque eating habits when comparisons are made among various societies.Food preparation methods are also dictated by cultural preferences. Asian consumer prefers chicken broiled or boiled rather than fry. Consequently, the Chinese found that the Americans fried chicken style is foreign and distasteful.The culture not only dictates the type of food to be consumed but also it affects what should not be purchased. For example, Muslims do not purchase chicken unless it is hallaled and like Jews no consumption of pork is allowed. They also do not use alcoholi c beverages, a habit which is shared by some of the Protestants. Moussy a non-alcoholic beer from Switzerland is a product that was manufactured for the consumption of Muslims being a non-alcoholic beverage.Life-style of individuals in every country has its own cultural influence. For example, in India majority of male and female wear dhoties/saris/lungis whereas in Pakistan they wear Salwar Kameez. In the western countries the dress code for men is suit with headgear as hat and for ladies it is skirt and blouse whereas in India the headgear is mostly turban. This life-style basically depends upon the weather conditions of the country.The priority of needs from one country to another also varies. For example, the westerners are effluent and buy their imported clothes in large quantities. In the developing countries the needs of individuals are meager. Hence most of the men and women are spiffed up in the minimum.Beside consumption habits, the thinking processes are also affected by culture. It has been observed that when the individuals travel overseas, it is most impossible for a person to observe foreign cultures without making reference, perhaps unconsciously, back to personal cultural values. This phenomenon is known as self reliance criterion (SRC). It is because of the effect of SRC the individual remains bound by his or her cultural assumptions. It is, therefore, necessary for the foreign traveller to recognise how the perception of overseas events can be distorted by the effect of SRC.The best example of SRC is the behaviour of the individuals treating their animals which reflects their thinking processes. Americans and Europeans usually treat dogs and cats as family members addressing the animals affectionately and even allowing them to sleep on their beds. Arabs view dogs as filthy animals. Some in the removed Eas like Korea and Thailand, go as far as cooking and eating dogs. Hindus in contrast worship cows and are surprised as to how the western ers and the Muslims eat beef, that also in large quantity.The efforts of the international marketing man should be to reduce SRC effect on the individuals. The presence of SRC, if not controlled, can invalidate the results of the research study. Lee suggests a multi-step approach to remove the undue influence of SRC. Firstly the problem should be define in impairment of the culture of the researchers home country. Secondly, the same problem is defined again except that it is defined in terms of the cultural norms of the host country. Thirdly, a comparison is made of two cultural composites. all difference between the composites indicates the existence of SRC.Although African, Arab and Asian business methods have endured for centuries, most American firms react to those methods in ethnocentric terms and prefer to conduct business along the familiar western lines. Project Heads ingress a venture in less developed countries should consider the following guidelinesResist the tenden cy to conduct business immediately on landing.Resist the tendency to conduct business at all times.Consider doing favour as a business tool to generate allies.Contact, cultivate and conduct field work among at least one sample clientele to serve as an initial testing perfume for the firms product.Introduce the product line into the sample group by local forms of cause related marketing. lean product acceptance beyond the sample clientele into related segments.An awareness of the influence of the SRCs is valuable because such awareness can help a manager to prevent a transfer of personal cultural norms on a wholesale basis to an overseas market. This awareness should make the manager more customer oriented and the marketing strategy thus developed will reflect through market needs.A country may be classified as a high consideration of use culture or low context culture. The context of culture is either high or low in terms of in depth background information. North America and Nor th Europe are examples of low context cultures. In these types of societies messages are explicit and clear in the sense that actual words are employ to convey the main part of information in discourse. What is important is what is said, not how it is said and not the environment within which it is said.Japan, France, Spain, Italy, some countries of Asia like India, Africa (South Africa) and the Middle East Arabian nations are High-Context Cultures. In such countries the communication may be indirect and the expressive manner in which the message is delivered becomes critical because the verbal part does not carry most of the information. The context of communication is high because it includes a great deal of additional information such as message senders values, position, background and associations in the society. Ones individual environment such as physical setting and social circumstances determine what one says and how it is interpreted by others. This type of communication emphasises ones character and words as determinants of ones integrity making it possible for business persons to come to terms without slender legal work.A common advertising method used by American advertisers is to present a TV commercial as an illustrated lecture. In this low context method, a product is discussed in the absence of its natural setting. Such a message is not easily understood in high context cultures because of the omission of the essential contextual details. In one of the studies, carried out by researchers they tested six European commercials on five cultural groups ranging from the high context Asian group to the low context Swedish group and the evidence supported Wells proposition. Compared to a low context culture, high context cultures perceive non-verbal communication elements as being more informative.