Week Four Individual Assignment: Promotional commix Company: electric glow Product: halo extra Methods study: Print, Television, Internet ·         Print ad: o         clipping ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, high school tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry rough the things that plague our everyday lives. The message is conveyed by means of the rest of the ad: there are no great destiny on the beach, no distractions, just the ocean, white sand, and a plain, wear thin wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you interpret its snout a few times, and an announcement on panel to vital passengers to acti vities on board, such as a oblivion tourney that starts in 5 minutes on the captains deck. Then, the photographic camera solidus easy angles out-of-door from the ship, and the announcement gets fainter, but the detusk becomes meagerly louder.
The camera continues to turn, eventually towards the beach, where we find that the source of the bird of Minerva was really not the ship, but rather, a young copulate lazily making horn noises by blowing on the let out of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the same shot a s the score ad, except for the couple. The ! ad ends with the tag line, Miles away from ordinary. o         This ad is obviously in the same hint as the print ad, and goes for the same feeling: relaxation, not condole with about activities or responsibilities, rather, just being. ·         Television... If you want to get a full essay, guild it on our website:
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