'Justify The Proposed Approaches Essay\r'

'My compact has various links to the subject field entreat which has the same topic as mine. This entreat is called ‘ trim back underage boozinging; a collective responsibility. This compact functiond the mass media ascend and the community increase rise similar to my campaign. In my campaign I abide utilise three onrushes and have imbed them into the creation of my campaign. These are the role of mass media, national campaign and involving health e educators. The first approach would be the role of mass media. As I have mentioned in a previous task, media bottom be presented in various forms such as through the television, radio, Magazines newspapers and billboards. I have chosen to use the media approach because I think it forget be more applicable to my target audience. The age root word that my campaign applies to are very knowledgeable in the world of media. Having our own twitter page gives our campaign the opportunity to be retrieven on a bad scale, on an off change that whatsoeverone could see our twitter account it could be very good for them.\r\nHowever using the media as an approach does round with slightly disadvantages, such as not organism able to teach vital skills. Using the media in our campaign didn’t renounce us to go into detail and give the personal support that some individuals may need. Using twitter didn’t allow us to write much, only short sentences. This approach relates to the health belief ensample. The health belief model suggests that people allow for only seek assist when they have to. Our target audience was forced to attend to our campaign as we were presenting it to them. But to them go out-of-door and search our twitter page because they needed suspensor happens on their own accord, and has nothing to do with us. They will be seeking help because they believe that they may have been one of the teenage binge drinkers we apprised talking about. The second approach is uses were the social merchandising approach. Using this approach do me use my heading strategically to see if what I was doing in my campaign would had related to my audience.\r\nUsing the social marketing approach I decided to use an app to get some information across. Using an app was a good mood for my target audience. Most people in the board had an iPhone and were excited to hear that there was an app available. The excitement made people download it, hopefully the information on the app, and the help that is provided will have a overconfident effect on the adolescence. The model I used the theory of reasoned action. This is because my audience had had the intention to drink when they drink. But after my campaign and the information I showed them that intention changed. They now realised the problems that come with crapulence at obsessive measures, and have changed their intentions to not lacking(p) to drink. Now that the people who were in my audience have changed their intention s. According to the theory of reasoned action they will no longer be involved in drinking activity.\r\n'